Why XK3
27 Years. One Focus.
Healthcare Growth.
We didn’t stumble into healthcare marketing; we built our entire practice around it. Every client, every campaign, and every strategy has been in service of one industry: Yours.
Our Mission
Healthcare Is Your Passion.
Helping Your Healthcare
Business Grow Is Ours.
The XK3 Agency exists to serve the companies that serve healthcare. We believe that when great healthcare businesses grow, more patients get better care, more communities are served, and more lives are changed for the better.
That belief drives everything we do, from the strategy we build to the copy we write to the brands we bring to life. We don’t just market healthcare businesses. We’re invested in their success.
Our Principles
The Values We Work By
These aren’t words on a wall. They’re the standards we hold ourselves to every day, for our clients and for each other.
People First
We invest in our people and their families, because a great team is the foundation of everything we build for clients.
Excellence Without Compromise
We hold ourselves to the highest standard, delivering what we promise, on time, every time.
Trust & Integrity
We are fair, transparent, and trustworthy in every conversation, every deliverable, and every relationship.
Creativity with Purpose
We bring creativity and passion to every project, delivering work that is both distinctive and strategically grounded.
Results-Driven
We stay focused on measurable outcomes that move the needle on your business, not just your marketing.
Relentless Commitment
We don’t stop until we get it right, for our clients, for our team, and for the goals we’ve set together.
Healthcare Is All We Do
We don’t split our attention between industries. Every insight, every strategy, and every piece of copy comes from deep, focused experience in healthcare B2B. Your buyers aren’t a mystery to us; we know them.
Strategy Through Execution
We don’t hand off strategy to a separate team. The people who build your growth plan are the same people executing it, which means nothing gets lost in translation and nothing falls through the cracks.
A True Extension of Your Team
We operate as partners, not vendors. We learn your business, your culture, and your goals, and we show up with the same commitment to your success that your own team does.
Built for Growth, Not Just Awareness
Pretty marketing that doesn’t generate revenue isn’t success. We measure everything against business outcomes, leads, pipeline, and growth, and we keep pushing until we find what works.
27 Years of Earned Trust
Longevity in this business isn’t an accident. It means clients keep coming back, referring others, and trusting us with their most important marketing decisions. That track record is our most valuable credential.
Five Solutions, One Integrated Team
Growth Strategy, Branding, Inbound Marketing, Content, and Website Design, all under one roof, all working together. No siloed agencies, no disconnected campaigns, no finger-pointing when things don’t connect.
Our History
The Agency Healthcare
Companies Come Back To.
Founded in 1999, The XK3 Agency has spent more than two and a half decades building brands, driving growth, and helping healthcare companies compete and win in one of the most complex and regulated markets in the world.
From single-person startups to multi-billion-dollar health systems, we’ve partnered with organizations at every stage, navigating rebrands, mergers and acquisitions, market launches, growth campaigns, and everything in between. That depth of experience is something you simply can’t replicate.
Marketing
Under One Roof
Focused
Your Growth.
Our People
The Team Behind Your Growth
Our team brings together strategy, creativity, and healthcare expertise, working as one integrated unit dedicated to your success.
Christopher Bourque
President / CEO
Christopher brings more than 26 years of healthcare experience to leading XK3’s strategic vision and client partnerships. With a background in engineering, he combines analytical thinking with creative problem-solving to help health tech B2B companies achieve sustainable growth. His leadership approach focuses on building lasting client relationships, fostering a culture of excellence, and delivering marketing strategies that drive measurable results.
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Carol Mullins
Founder
Carol established XK3 with a clear vision: to provide healthtech B2B companies with specialized marketing expertise and strategic partnerships. With over 27 years of healthcare and agency experience, she has built XK3 into a trusted resource for healthcare companies seeking sustainable growth. Her leadership philosophy centers on deep client relationships, industry specialization, and delivering measurable results that matter.
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Angela McPherson
Vice President, Marketing
Angela brings 25+ years of marketing experience, including 15 years in healthcare, to help health tech B2B companies achieve strategic growth. She specializes in building marketing strategies that align sales and marketing efforts, drive measurable results, and position healthcare brands for long-term success.
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Linda Donlon
Director of Production
Linda brings over 20 years of experience from Boston’s top ad agencies, specializing in coordinating cross-functional teams and managing timelines to keep complex marketing initiatives running smoothly. She transforms strategy into execution, managing campaigns from start to finish and keeping teams aligned while ensuring deadlines are met without sacrificing quality.
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Hannah Swenson
Director of Communications
Hannah develops messaging and content strategies for health tech B2B companies, bringing over 12 years of healthcare marketing and communications experience to every engagement. She specializes in translating complex healthcare concepts into clear, compelling communication that drives results.
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Barry Wallace
Creative Director & Brand Strategist
Barry brings creative vision and strategic thinking to health tech branding and marketing, excelling at creating brand identities that help healthcare companies differentiate themselves and connect authentically with their audiences. His work spans brand strategy, visual design, and creative campaigns that drive recognition and results.
LinkedInBusinesses Served
Trusted by Healthcare Companies
Across the Spectrum
From health systems and post-acute providers to healthcare technology companies and consulting firms; we’ve partnered with organizations at every stage and scale.
Ready to Grow?
Let’s Build Something
Great Together.
Whether you’re launching a new brand, entering a new market, or trying to generate more pipeline, we’d love to learn about your business and share how we can help.