It takes a village to build a brand. Everyone has to buy in and believe. But even with cooperation, no remarkable brand was ever built overnight. Getting there takes digging and work. It takes listening and understanding to create something that engages people. That’s what we do. We’re committed to finding that something special in each brand. It’s a privilege. One we take seriously, but with a smile. Our goal for every brand is simple. To build its unique voice and purpose—and then show it off to the world.
A brand strategy doesn’t work unless everyone is on board from the top down. The Marketing and Executive teams need to be on the same page. They need to follow the same vision, and the brand strategy needs to be in sync with the business plan. We can help with that. Planning sessions and interviews help us find those nuggets hidden within what you do. A brand audit, SWOT analysis and review of demographics all create a roadmap to follow.
Brand awareness in an ongoing and evolving process that requires a plan. We put the right tools in place to engage your audience where they are. We set achievable goals to push your new brand into the right places that will get you noticed. Buyers do their homework before they buy. Building awareness helps make sure you ahead of your competition. If buyers know you, when they choose, they become more likely to choose you.
Good design is art that communicates with purpose. Space, words, color, and images all come together with intent and a message. Sometimes the absence of these elements says as much as their presence. The trick is finding the right combination that tells a story and leaves an impression. After all, brands want customers to take action. Design helps people quickly understand what that action needs to be. It may be to buy a product, request a service, or even cast a vote. Good design is our roots,and we can help deliver your message and inspire action.
Every brand has fundamental building blocks. Colors, a logo, and voice are some of the most important. We create these pieces with a purpose. Strategy and thought go into the careful planning of each. These first elements also serve as a guide for the many parts that follow. Together these pieces create the identity that belongs only to you. They are the markers that people recognize as you.
Everyone should feel the buzz. Bringing a brand to life is the also the perfect time to establish a healthy culture. One built upon the core purpose your company. Why do you do what you do? It takes tough questions. Sometimes the answers are bruising. In the end, changing the culture for the better leads to success. If everyone understands your purpose, they can better convey what you do and how you do it. We can help you find these things.
A brand shouldn’t be reflected only in brochures, business cards, and websites. Branding the space in which your work plants subconscious seeds. These seeds become the impression of your brand in the minds of employees and customers. Careful planning of space, color, and messaging helps everyone understand your purpose. They feel it when they enter, and it carries over into the work they do. The tactile experience of branding a workspace helps keep your vision in focus. Everyone can feel a part of something bigger.
Taking your products to the market with success takes a unique skill set. Product names, color, design, messaging, positioning, and marketing all play a part. How do you compare to your competitors? What sets you apart? Why should customers choose you over the competition? Brand consistency and a solid plan go a long way toward setting yourself up for success. Buyers make quick decisions based on impressions. You have to reach them in the right places, with the right message, and at the right time.
Nothing helps your brand stand out more than creative photography unique to you. With 30 years of experience, we can help you pick models and locations to create something special. Even executives and employees are critical to representing the brand. Crisp new photos of your team create an atmosphere of professionalism. Great imagery can bring your brand to life. Photos crafted only for you set you apart.
The place prospects seek out your products and services first is usually your website. Almost everyone does research online before buying these days. Is your message clear on your site? Is it easy for customers to learn or even buy from you online? If they don’t know you exist, how do they find you in the first place? In short, a lot of disciplines combine to create a website. A solid content strategy with keywords and advertising helps you get found. Great design and great content help turn prospects into customers.
A brand guide is an essential foundation for your brand that helps everyone stay on the same page as your brand grows. When done right it becomes the guidepost for creating marketing campaigns and content for your audiences. But how do you start the process of creating a brand guide from scratch?
Our free, Developing A Brand Guide ebook will walk you through the process to organize your information and create a Brand Guide that becomes the go-to source for all things related to your brand.
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