Every company or brand that sells should have a content strategy. What is it? It’s a fancy term for planning ahead the purpose behind the information you share. The purpose, of course, is to encourage people to buy from you. The content is anything that helps people make that decision. It could be articles, white papers, magazine ads, infographics or even video to name a few. The strategy is putting careful thought behind the content you share and with whom you share it. A CEO might need to hear a different message than Marketing. A tech company might connect with its audience best online. A less savvy crowd might need a tangible mailer. The bottom line? You need great content. Then you need a smart strategy that gets it to the right audience at the right place and the right time. XK3 can help.
Customers like results. Seeing that you’ve got a successful track record builds confidence. Highlighting a success with existing customers is a great way to build a trust with new ones. XK3 can help you determine which successful projects best show off your strengths. Then we can craft that success into a story that’s easy to share with prospects. If prospects can see themselves in the same place, you’ve taken a step toward making them a customer.
Customers like to buy from companies that know what they are doing. A white paper is an excellent way to show that you do. In the traditional sense, a white paper is informational. It presents a business case that customers relate to and can understand. A great white paper should make them think and show that you can help them solve a business need. As cliché as it might sound, it should also demonstrate that you are a thought leader. That builds their confidence in you. If done right, when the time comes for them to time buy, they will think of you first. XK3 can help you do it right.
Where a white paper is static, a blog article is an invitation for customers to communicate. Blog articles should educate and show you are leading the pack instead of following. Opening this kind of dialogue can be scary, but it can create astounding loyalty. You become the company that understands them. You get their points of pain because you are listening. Writing articles and engaging customers takes a bit of thought and flair. We can help you with both.
You want customers to find you when they search online for solutions they need. Tailoring your content helps them find you instead of the competition. That’s SEO in a nutshell. Let’s just be upfront. There is no magic bullet for SEO. It’s a process that takes commitment. Customers won’t find your relevant content unless you are creating it. Creating good content takes a plan and the discipline to stick with it. Whether it’s a product launch, brand awareness or a complete overhaul of your content we can help.
Launching a new product or service? Promoting an event? Letting customers know you will attend a trade show or conference? XK3 can help you craft the right message with the most impact. Let’s face it; budgets are real. Marketing doesn’t have an endless supply of funds. You need to get the most bang for your buck. Beautiful design, crafty messaging, and strategic placement are what we do. Doing it on a budget and helping you track the results is where we excel.
Whether you are touting a new client, new employee or new product, press releases show you are active. Aside from just being current, news should also be strategic. Your brand values should ripple through every announcement. The voice of your announcements should be your own. Press releases should correspond with other marketing activities to engage customers and prospects. That’s where we can help. XK3 has a strong background in honing these kinds of messages. We can help you deliver clear, engaging communications that matter.
Think printed collateral is extinct? Not so. A beautiful brochure left behind can be the difference between you and your competition. There’s something special about putting a tangible representation of your brand into someone’s hands. It stays with them and keeps selling you after you aren’t there. Electronic versions of the same pieces allow you to double down. Deliver the same message via email, the web, or in person. We can help you do all three.
Whether your company is in need of marketing strategy for advertising in the form or digital or print, we are ready to assist you and your organization to assess where your marketing dollars are best spent. Do you need quick revenue using Google Ads while you build your Web Presence or a long-term advertising platform to build your customer awareness and content? XK3 is here to walk you through those processes. We will collaborate with you to speak directly to your audience to define what makes your products and services different from your competition. Effective communication is what we do with the right content, to the right customer at the right time.
Inbound is not new to marketing and has evolved over the past several years. Buying habits have changed. We all search online before we make buying decisions. We look for information, and educational materials that will guide us in those choices by doing so 60% of all buyers have made a vendor selection before the purchases are finalized. Having a strong presence with your information on the web is critical. Companies need to show that they have the solutions for the problems people are seeking to solve. In helping our customers build a better presence on the web, we began to see what a difference this made in their marketing efforts. By being a HubSpot Partner, we can provide even more expertise. We are here to teach and to ensure your inbound strategy is successful.
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