It takes a village to build a brand. Everyone has to buy in and believe. But even with cooperation, no remarkable brand was ever built overnight. Getting there takes digging and work. It takes listening and understanding to create something that engages people. That’s what we do. We’re committed to finding that something special in each brand. It’s a privilege. One we take seriously, but with a smile. Our goal for every brand is simple. To build its unique voice and purpose—and then show it off to the world.
Every brand has fundamental building blocks. Colors, a logo, and voice are some of the most important. We create these pieces with a purpose. Strategy and thought go into the careful planning of each. These first elements also serve as a guide for the many parts that follow. Together these pieces create the identity that belongs only to you. They are the markers that people recognize as you.
A brand strategy doesn’t work unless everyone is on board from the top down. The Marketing and Executive teams need to be on the same page. They need to follow the same vision and the brand strategy needs to be in sync with the business plan. We can help with that. Planning sessions and interviews help us find those nuggets hidden within what you do. A brand audit, SWOT analysis and review of demographics all create a road map to follow.
Brand awareness in an ongoing and evolving process that requires a plan. We put the right tools in place to engage your audience where they are. We set achievable goals to push your new brand into the right places that will get you noticed. Buyers do their homework before they buy. Building awareness helps make sure you ahead of your competition. If buyers know you, when they choose, they become more likely to choose you.
Everyone should feel the buzz. Bringing a brand to life is the also the perfect time to establish a healthy culture. One built upon the core purpose your company. Why do you do what you do? It takes tough questions. Sometimes the answers are bruising. In the end, changing your culture for the better leads to success. If everyone understands your purpose, they can better convey what you do and how you do it. We can help you find these things.
A brand shouldn’t be reflected only in brochures, business cards, and websites. Branding the space in which your work plants subconscious seeds. These seeds become the impression of your brand in the minds of employees and customers. Careful planning of space, color, and messaging helps everyone understand your purpose. They feel it when they enter, and it carries over into the work they do. The tactile experience of branding a workspace helps keep your vision in focus. Everyone can feel a part of something bigger.
Taking your products to the market with success takes a unique skill set. Product names, color, design, messaging, positioning, and marketing all play a part. How do you compare to your competitors? What sets you apart? Why should customers choose you over the competition? Brand consistency and a solid plan go a long way toward setting yourself up for success. Buyers make quick decisions based on impressions. You have to reach them in the right places, with the right message, and at the right time.
We can work with you to craft your story. Once we map the basic goals of a story together, we’ll put on our creative hats. Custom graphics, unique perspectives, and different ways of seeing things often emerge. A picture tells a thousand words and a well-crafted presentation can say much more than that. Product presentations, sales decks, IPO roadshows, and investor decks all do the same thing. They tell a story with a purpose. One intended to inspire engagement and action.
Nothing helps your brand stand out more than creative photography unique to you. With 30 years of experience, we can help you pick models and locations to create something special. Even executives and employees are critical to representing the brand. Crisp new photos of your team create an atmosphere of professionalism. Great imagery can bring your brand to life. Photos crafted only for you set you apart.
© 2016 The XK3 Agency