Meridian Surgical Partners
Meridian Surgical Overview Brochure/Folder
Description
Meridian Surgical Partners needed help with a key element of their enterprise: an overview brochure that communicated their story and strengths to potential partners. Our goal was to create a cohesive narrative, look and feel that appealed to their healthcare customers, specifically multi-specialty ambulatory surgical centers in need of business partnerships, while projecting Meridian’s ability to foster smart and deliberate growth.
Role
XK3 collaborated with key Meridian personnel to tell their story succinctly and in an appealingly functional format. The brochure emphasizes Meridian’s wide breadth of core strengths while communicating the details needed to ensure that readers recognize their unique offerings.
From the brochure’s foundation, we worked with Meridian a voice that carries form the website to their collateral.
Meridian Surgical Partners
Meridian Surgical Online and Direct Mail Advertising
Description
Meridian Surgical Partners had a distinct need to advertise in specific key online arenas and promote their presence at various conferences and shows geared specifically toward their primary customer base of existing ambulatory principals in need of solid partnership and those interested in developing new ambulatory centers as well.
Role
XK3 helped to translate the Meridian message into a series of specific and targeted online ads in multiple formats. JPG, GIF and Flash ads were all created for the online advertising, each with distinct and specific purposes. Direct mail campaigns were specifically targeted to audiences planning on attending events within the ambulatory center community and XK3 followed each of these project from initial design all the way to print and mailing fulfillment. The collaborative results with Meridian have been a successful coordination of creative and strategic placement. Ongoing ad placement in key places along with successful follow up and lead management internal to Meridian has helped to foster solid and continued growth of their business.