Emdeon
HFMA ANI 2010 Driving Revenue Campaign
Description
To encourage interest and booth traffic to Emdeon’s booth presence at 2010 HFMA ANI conference with pre- and post-show mailing campaigns. Our creative efforts focused on a complex cross-fold mailer that included a sound-chip of tires squealing and engines revving.
Role
XK3 collaborated with Emdeon on a completely new creative, production and fulfillment after the location of the tradeshow was changed at the last minute due to historic floods in the original show location of Nashville, TN. The campaign was successful at producing positive complements and interest by attendees who stopped by Emdeon’s booth on the strength of the mailer. The resulting attention created in valuable leads for their sales team and industry attention for their solutions and services. The effort was further supported by a targeted post-show print and email campaign utilizing the same creative elements.
Emdeon
Emdeon Flyers and Brochures Redesign
Challenge
After 4 years of brand consistency, Emdeon sought to develop the next natural evolution of their brand across over one hundred brochures and flyers with a more open, contemporary redesign. The new look needed to preserve established brand equity, be flexible enough to be used consistently with a wide variety of content and move away from overused stock imagery and restrictive boxes. With so many brochures and flyers, it was essential that they all be transitioned as quickly and smoothly as possible.
Scope
Art Direction, Brand Development, Photo Shoot, Design, Copywriting, Print
Solution
The redesign stripped away confines. Alignment and spacing implied lines order to maintain structure but feel more open. A soft, white treatment to images and a flowing gold background completed the open look and made the corporate Emdeon Green truly stand out when used. Intense planning of scenarios, models and locations paid huge dividends with an enormously successful photo shoot. The final library included thousands of original, contextually sorted photos that would serve Emdeon for years to come. With design and photography complete, each brochure or flyer needed to be rebuilt and in many cases that also included new, more current language as well. Amazing teamwork, planning and meticulous attention to detail quickly transformed the entire Emdeon product library. In the end, this highly successful project provided the fresh energy Emdeon needed to invigorate internal and external audiences alike.
Emdeon
2010 AHIP Conference Campaign
Description
For the 2010 AHIP conference, Emdeon wanted to give attendees an experience to remember. What better way to do that than by having a few of America’s most beloved entertainers, members of a certain comedicly-inclined basketball team that sprung from Harlem many years ago, for in-booth entertainment and meet-and-greets? XK3 was brought on board to promote the appearance and integrate Emdeon’s message promoting more teamwork through their solutions’ connectivity.
Role
XK3 designed and produced a campaign that included pre-show, in-show and post-show marketing pieces that built buzz and drove attendees to the Emdeon booth. We were inspired by the team’s well-known bright colors and levity to design a basketball themed campaign. The pre-show mailers included a ticket recipients could take to the Emdeon booth and have their picture taken with featured players, and we created a full-page ad that ran in the AHIP program guide. The campaign generated significant interest at, and well beyond, this key conference.
Emdeon
Good to Great Direct Mail Campaign
Description
The goal outlined by Emdeon was to develop a direct mail campaign to increase exposure to their full collection of products and services within their existing customer base in order to cross or up sell to customers that may only have implemented one or two. The central idea focused upon was that one Emdeon product might do good things for a customer’s healthcare business, but adding others that complement could improve several areas in tandem. The whole was truly more than the sum of the parts.
Role
We helped brainstorm and develop numerous creative options that culminated in a handful of simple everyday examples of how the addition of good things can make great combinations. We developed this project from concepts to final production art for multiple mailers and then through the print and mail delivery to Emdeon’s end customers. The results were a remarkable bump in sales for a number of the good products pitched through a series of varied and coordinated mailers all supported by diligent follow-up from Emdeon sales.
Emdeon
Washington Post Ad
Description
To raise awareness for a joint project in which Emdeon participates, the U.S. Healthcare Efficiency Index™ and it’s cause of eliminating the inefficiencies in healthcare by reducing the use of paper. The U.S. Healthcare Efficiency Index™ was already in existence and the Washington Post ad would help promote it’s presence on a national scale.
Role
XK3 collaborated with Emdeon to develop creative concepts and ad copy all centered around the elimination of paper and the promotion of the Index. The key goal being to gain recognition within the Washington D.C. community of policy makers and plant the seed for simple ways that healthcare can benefit from the elimination of paper and by embracing automation. We submitted the final refined ad art to the Washington Post on behalf of Emdeon.
Emdeon
Information Technology Department Icon
Description
As any large corporation is apt to do, Emdeon has a number of clearly defined internal initiatives and departments. Emdeon’s Marketing Department needed a clearly defined icon to represent their Information Technology Department in internal documents and communications.
Role
Tasked with creating an icon that was both tech inspiring and clearly identified as the IT Department, XK3 brought together original art with a prominent IT emblem and the Emdeon logo. Emdeon’s internal color palette was used for this internal piece meant for their internal audience. The icon was well received and has helped bring much needed recognition to Emdeon’s IT Department and their tireless efforts to please both internal and external customers.
Emdeon
HTMS Logo Development
Description
Acquisitions have long been a key component in Emdeon’s successful ventures into virtually all aspects of the business of healthcare. Emdeon has become keenly adept at bringing aboard vital expertise in particular areas and combining these new teams with the resources to reach their full potential. The products, systems and personnel of many such acquisitions have been blended within the Emdeon brand and culture, but HTMS was slightly different. As a consulting firm, it made complete sense for them to have an identity that both complimented the Emdeon brand, but also stood alone.
Role
Emdeon tasked XK3 with creating a blend of looks for HTMS that all started with a redefined logo. The challenge was to take the current Emdeon brand and give the HTMS a unique touch that stood out. Emdeon’s corporate green would be minimized and the the Emdeon red brought to the forefront. Using the corporate Emdeon font as a base, the traditional Emdeon lower case and individual letter modifications tailored this logo to be something distinctly Emdeon in flavor, but completely unique to HTMS.
Emdeon
HFM Magazine Ad Campaign
Description
The goal in this ad series, in healthcare’s premier financially focused publication, was to provide exposure and promotion for Emdeon’s main product groups to hospitals and large healthcare institutions. Each ad would center on a product group and how this group could help Simplify the Business of Healthcare and by so doing help Emdeon’s customers focus on the real reasons for healthcare – caring for patients.
Emdeon had been advertising monthly in HFM for several years and was ready to inject a fresh and modern feel to their promotions for both existing and new products. A contemporary feel fit within the company-wide branding efforts to the same end.
Role
We worked with Emdeon in a collaborative process to develop creative ideas and ultimately refined these to the fresh and modern feel in the ads above. We coordinated conceptualization, creative development, image selection, copywriting all the way through final art submitted to the publication. The ads have been well received for their clarity and fresh approach. This ad series was recognized as MarCom Platinum Award recipient for 2008.
Emdeon
All Hands on Deck Initiative
Description
The Zero Outages campaign was an internal marketing effort created exclusively for Emdeon’s IT department with the goal of building awareness for reducing errors and boosting quality. Over the course of the project, XK3 created a wide range of deliverables, including branded t-shirts, posters, tote bags, pens, coasters, security badges and more.
Role
After meeting with key Emdeon team members, XK3 took their initial Zero Outages idea and built a galvanizing icon to represent the concept wherever it was seen. We coupled that with a campaign theme of “All Hands on Deck” that became their rallying cry for 100% participation. The creative elements needed to work in numerous formats and deliverables. The campaign was wildly popular, and is often credited as a major aid in focusing Emdeon’s corporate culture on quality assurance, teamwork and collaborative problem solving.
Emdeon
MGMA 2011 Ski Lift Campaign
Description
This campaign was designed to raise interest and create awareness for Emdeon’s booth presence at the MGMA 2011 conference, plus build on that awareness with in-both displays. The coordinated print, online and multimedia deliverables included a pre-show mailer, a mock, wearable ski lift pass lanyard driving customers to the booth for giveaways, a gorgeous 10’ x 20’ action shot booth wall and wallpaper graphics for the in-booth flat screen displays.
Role
XK3 worked with Emdeon to develop a theme that played off of the show’s location in one of the country’s premier ski locations, Denver, CO. The ski lift lanyard gave the customers incentive to seek out Emdeon’s booth in order to register for winter giveaways, as well as learn more about Emdeon’s solutions. The wearable ski lift pass made it easy for attendees to keep up with the information they needed to find Emdeon at the show. The campaign created instant good buzz for Emdeon among attendees, and the stunning in-booth graphics were a hit with everyone resulting in the right blend of good attention and an impactful conference experience.
Emdeon
NHCAA 2009 Daily Planner Mailer
Description
This project stemmed from Emdeon’s need to promote their booth presence at the NCHAA’s Annual Training Conference and Anti-Fraud Expo. The primary deliverable was a unique pre-show mailer that was designed to mimic the patent-leather daily planner’s that are popular among the provider audience who would receive this piece.
Role
XK3 worked with Emdeon team members to create a mailer that was both familiar, and stood-out in the mailstream. The interior left panel featured hand-written notes that illustrated the audience’s points-of-pain, and follow-up messaging that promotes Emdeon’s solutions and booth presence. This mailer also featured a unique code the recipient could decipher and bring to their booth for a free gift. The mailer was extremely well-received, and resulted in increased ROI for their booth presence