Emdeon
Good to Great Direct Mail Campaign
Description
The goal outlined by Emdeon was to develop a direct mail campaign to increase exposure to their full collection of products and services within their existing customer base in order to cross or up sell to customers that may only have implemented one or two. The central idea focused upon was that one Emdeon product might do good things for a customer's healthcare business, but adding others that complement could improve several areas in tandem. The whole was truly more than the sum of the parts.
Role
We helped brainstorm and develop numerous creative options that culminated in a handful of simple everyday examples of how the addition of good things can make great combinations. We developed this project from concepts to final production art for multiple mailers and then through the print and mail delivery to Emdeon's end customers. The results were a remarkable bump in sales for a number of the good products pitched through a series of varied and coordinated mailers all supported by diligent follow-up from Emdeon sales.
Emdeon
HFM Magazine Ad Campaign
Description
The goal in this ad series, in healthcare's premier financially focused publication, was to provide exposure and promotion for Emdeon's main product groups to hospitals and large healthcare institutions. Each ad would center on a product group and how this group could help Simplify the Business of Healthcare and by so doing help Emdeon's customers focus on the real reasons for healthcare - caring for patients.
Emdeon had been advertising monthly in HFM for several years and was ready to inject a fresh and modern feel to their promotions for both existing and new products. A contemporary feel fit within the company-wide branding efforts to the same end.
Role
We worked with Emdeon in a collaborative process to develop creative ideas and ultimately refined these to the fresh and modern feel in the ads above. We coordinated conceptualization, creative development, image selection, copywriting all the way through final art submitted to the publication. The ads have been well received for their clarity and fresh approach. This ad series was recognized as MarCom Platinum Award recipient for 2008.
Emdeon
Washington Post Ad
Description
To raise awareness for a joint project in which Emdeon participates, the U.S. Healthcare Efficiency Index™ and it's cause of eliminating the inefficiencies in healthcare by reducing the use of paper. The U.S. Healthcare Efficiency Index™ was already in existence and the Washington Post ad would help promote it's presence on a national scale.
Role
XK3 collaborated with Emdeon to develop creative concepts and ad copy all centered around the elimination of paper and the promotion of the Index. The key goal being to gain recognition within the Washington D.C. community of policy makers and plant the seed for simple ways that healthcare can benefit from the elimination of paper and by embracing automation. We submitted the final refined ad art to the Washington Post on behalf of Emdeon.