Brookside Surgery Center

Brookside Surgery Center Logo, Brochure & Web Site

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Description

Bookside Surgery Center, a Meridian Surgical Partners facility, needed the full works when it comes to branding: logo, brochure and web site. Their Michigan-based ambulatory surgical center business needed branding materials that projected tranquility and expertise to potential patients.

Role

We created a logo that combines timeless design principals with a soothing color palette aimed at creating a positive impression on patients. These principals were then fitted for their website and take-home brochure, which provide key information and resources patients need. XK3 was instrumental in carrying a consistent and professional feel across all elements to boost patient confidence and comfort.